A. Lange & Söhne 2020 Offical Time Partner
PRESS RELEASE 19th AUGUST 2019
MEDIA ALERT
A. Lange & Söhne announced as official time partner for the 2020 Sydney Harbour Concours d’Elegance
Cars and watches are captivating. Mechanical masterpieces – whether they are cars or watches – are turned into timeless works of art by their history and the passion of the people who made them. They reflect inventiveness, a sense of style, and the quest for records: the most powerful engine, the most precise timekeeping instrument.
Rare classics: the 1815 TOURBILLON on the dashboard of Walter Lange’s Mercedes 280 SL Pagode
Rare classics: the 1815 TOURBILLON on the dashboard of Walter Lange’s Mercedes 280 SL Pagode
Participants in the Sydney Harbour Concours d’Elegance have invested many hours in the maintenance and care of their valuable historic motor vehicles. Commencing in 2020, A. Lange & Söhne will support this exclusive classic car event as the Official Time Partner.
A. Lange & Söhne has also been the exclusive partner of the Concorso d’Eleganza Villa d’Este on Lake Como in Italy since 2011 and of the Classic Days at Schloss Dyck near Duesseldorf in Germany since 2015. The brand is also involved in the Concours of Elegance at Hampton Court Palace near London since 2018. At these high-calibre competitions, devotees of the noblest automobiles ever built meet the collectors and connoisseurs of exclusive timepieces.
Eric van der Griend, Chairman of Watches of Switzerland, the watchmaker’s exclusive retailer in Australia, said: “There is a close connection between those who love fine automobiles and those who love fine timepieces. The philosophy of this prestigious and exclusive gathering of amazing motor cars will be a perfect fit for A. Lange & Söhne.”
Wilhelm Schmid, CEO of A. Lange & Söhne since 2011, sees natural affinities in the partnership: “We are very happy to be the Official Time Partner to the Sydney Harbour Concours d’Elegance. Timeless design, mechanical perfection and master craftsmanship are our key values. This is something we share with the fans and collectors of vintage cars we meet at these events. And that’s why those who love sophisticated mechanical watches often have a weakness for classic automobiles, too.”
Le Mans winner David Brabham, son of three-time Formula One World Champion Sir Jack Brabham, is the Patron of the Sydney Harbour Concours d’Elegance powered by Ferrari. The second edition will be held on March 5th – 7th 2020.
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About A. Lange & Söhne
Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony’s precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary movements that are lavishly decorated and assembled by hand. With 63 manufacture calibres developed since 1994, A. Lange & Söhne has secured a top-tier position among the world’s finest watch brands. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch and the ZEITWERK with its precisely jumping numerals display, rank among the company’s greatest successes. Sophisticated complications such as the ZEITWERK MINUTE REPEATER, the DATOGRAPH PERPETUAL TOURBILLON or the TRIPLE SPLIT reflect the manufactory’s determination to achieve ever-new pinnacles in horological artistry.
About Watches of Switzerland Australia
Watches of Switzerland is Australia’s leading official boutique retailer of exclusive luxury timepieces. Founded in 1997, the Australian family-owned business has branched out nationally across Melbourne, Sydney, Perth and Canberra. The company strives to bring the very best of luxury watchmaking to customers, ensuring every product brings joy to customers for years to come through highly experienced and specialised service. The company takes pride in being the official retailer for a selection of exclusive luxury watch brands that includes A. Lange & Söhne. Online information: watchswiss.com/